Sierra McClain was born and raised in Houston, Texas. At age 22, she became the youngest (and first female) Head of Promotions of Triad Entertainment. That opportunity was a springboard for Sierra and she pooled her resources and contacts from her work at Triad to launch her own promotions/public relations company, Fetch Media, with a partner in 2005. In 2008, Sierra struck out on her own as a freelancer, specializing in bios, press releases and other written works.
Rock music has always been an influence and a passion in Sierra’s life. Even more so, she has always appreciated and promoted people of color within the rock community. Focusing her work on these artists was the breakthrough in her writing career, proving success can be found in doing what one loves. A writer since childhood, her blog, I Write. You Should Read., is a platform for music: interviews, audio/video, features and more. Sierra also pens a regional column on the Black rock website, BoldAsLove.us. With her fingers on the pulse of all things rock, Sierra’s goal is to document and be a voice for the creative renaissance taking place off the beaten path while engaging and uniting brothers and sisters who dare embark upon its journey.