The Niche Parent conference displayed the growing intellectual influence and cultural diversity that has embraced not only the skill sets of Blogging, but the dynamic ability to create content that is read, interactively engaging and blending multimedia elements in the blending of various technologies. “People of Color and People of Culture must get involved in creating digital content to share the great things that diversity brings to the United States of America.”
– William Jackson, Educator and Blogger
Blogging defined as: the Art of writing, the ability to tell a story. Blogging has grown from a hobby to a business model and entrepreneurial entity that requires Bloggers to be Content Creators and Multi-media Architects. The Creation of Content is important to make a connection and build a relationship with the readers and viewers. Tools are diverse in the creating of inspirational and motivational information that are
imbedded in many Social Media platforms: WordPress, Google +, Google Analytics, Blogger, Twitter (Microblogging), Youtube, Photobucket, Vine, Tumblr and the list continues to grow and evolve. Social Media platforms are broadening in the lives of people and groups that create content. Expanding on the generational differences and cultural dynamics of our society. One of the valuable lessons are Bloggers should no longer Blog using traditional text, they must be able to interact with their readers on an intellectual and even emotional level. Sharing content and resources that keep the subscriber engaged and thirsting for more information that empowers, excites and educates. Relationship building is key to a successful blogging presence.
This being my first Niche Parent Conference I was blessed with being honored to attend through the efforts of Black Bloggers Connect and Niche Parent Conference. The opportunity of being engaged with the talents of passionate Bloggers inspired me to expand my ability to tell a story,
to motivate and inspire through digital means. The Niche Parent Social Media Conference, the #1 Conference celebrating diversity among Mommy Bloggers, Daddy Bloggers and Parenting Bloggers showed the diversity not just in gender, but the cultural richness of Latino, African American, Cubano, Haitian and Caribbean cultures. Being the minority in the gender area I and my sister Dawn were warmly greeted and accepted into the fold of Mommy Bloggers who have taken Blogging to another level. The presence of Daddy Bloggers shows there is a growing interest in men to Blog about their lives, their children and the everyday challenges of being a father, husband, mentor and role model. Traditionally it is thought men do not Blog, but this is far from the truth, men do Blog and are very good at it.
As an educator (Engineering and Technology) and father I try to create content either by writing or Vlogging that is interesting and even fun. The Daddy Bloggers present are a great example of how men can be successful content creators and make money: Jim Silver, Ben Floyd and Manny Ruiz spoke of the need for Dads to share their experiences to strengthen families and share a unique solidarity that all fathers have being responsible and
accountable as fathers and husbands.
Blogging is not just an entertainment pastime, or a part time hobby, it has grown to being a business that requires the spirit of entrepreneurialism. Having a business mind is required because of the necessity of Marketing and Branding the Niche of the Content Creator, the individual that has a
vision for sharing information. The Blogger creates content based on not what the Blogger wants, but what the consumer needs. It is important that the foundation of success is based on an agreement, a relationship based on trust and respect.
Defining the skill sets of a Blogger has grown past the clinical definition of a dictionary; it requires the precision of a Marketing Plan. The plan must include a level of interactivity, there must be sustainability, adaptability and respect that will keep readers and viewers loyal to the Brand. The Niche Parent Conference of 2014 is a dynamic experience that opens doors of collaboration, cooperation and cultural empowerment. The skills of intellectualism and innovation are growing and expanding in the richness of multimedia content creation.
Sessions that were influential ranged from: Start-up Secrets & Tools for the 21st Century Woman, Let’s Roadmap the Blog Route to Success, Vlogging – Making it Practical, Fun & Professional and even focusing on the physical aspects which is important. Discussed through the use of Yoga: Energize your Blogger Body was well received and attended as a movement adventure to continued good physical health and mental peace. Even members of the Tom Joyner Morning Show (Passion, Platform, Profit) with Nikki Woods, CeCe Clark, Mary Boyce, Kim Grimes participated sharing their experiences, incites and ideas as entrepreneurs and business leaders in a competitive industry.
Blogging and Vlogging have quickly grown into a dynamic and fast paced business. Content creators must be prepared to think of their talents and skills as a potential business. The session: Stop Thinking Like a Blogger and Start Thinking Like a Business! with Lamar Tyler and his wife demonstrates that men and women have embraced their passion for Blogging and Vlogging, taking it to another level, a level that demands consistent attention in order to be successful.
The business side should be explored and expanded, allowing for the opportunity to grow into markets that provide not just wealth, but building relationships that educate, engage and endure.
The Nice Parent Conference – www.thenicheparent.com
Slideshow of Photos by William Jackson and Dawn Heyward
Wm Jackson, M.Edu.
@WmJackson – Twitter
My Quest To Teach