The Best Man Holiday shocked Hollywood by grossing $30.5 million on its opening weekend. Reviewers across the country are highlighting the success of this long awaited sequel.
Adam B. Vary from Buzzfeed states:
It’s becoming a cliché to point out that new releases by black filmmakers are having an unusually fabulous year.
The latest example: The Best Man Holiday just opened with an estimated $30.6 million this weekend. That is good enough for second place just behind Thor: The Dark World — which pulled in $38.5 million in its second weekend. But considering that the film reunites the cast from 1999’s sleeper hit The Best Man — which you may have noticed opened 14 years ago — there are a few more figures that are even more impressive:
• On Friday, The Best Man Holiday grossed roughly $200,000 more than Thor: The Dark World, indicating it was a genuine “must see” for its core audience.
• That core audience: 75% female, 63% 35 and older, and 87% African-American — rarely do any of these three appear as the main demo for a box office success in modern Hollywood, and even more rarely do they all appear together.
Scott Mendelson of Forbes states:
The second lesson of the weekend is yet another one that should have been learned by now: Yes, black people go to the movies. We all like to act surprised over and over when Tyler Perry scores again and again or when Kevin Hart’sLaugh At My Pain or Let Me Explain break out in limited release. It’s well-past time we noticed that black audiences like seeing themselves onscreen. More importantly, and this is arguably the key, they really like seeing black characters onscreen in starring roles in films that don’t necessarily revolve around racially-based adversity. When Hollywood bothers to make films like that, African-American audiences generally show up in relatively solid numbers, with periodic blockbuster debuts like this one.
Black Bloggers Connect highly recommends The Best Man Holiday. You’re guaranteed to enjoy this hilarious yet heart warming film. It is a wonderful sequel that left viewers wanting more.