Your blog is just like any other asset. It needs to be pampered. A little love and affection can go a long way for your blog. How can you become an authority in your niche if your blog looks like a throwaway? Here are 5 rockstar ways to invest in your blog.
Get good hosting
Purchase premium-hosting services. Most bloggers start out with shared hosting, which is a good option for beginners. Don’t get the cheapest option. Godaddy offers WordPress hosting packages labeled: economy, deluxe and ultimate. The cheapest option offers the least amount of space and options. If you must use economy, use it as a stepping-stone instead of a permanent solution. Do some research on the best hosting service. The most popular options are Bluehost, Godaddy, and Hostgator.
Purchase a premium theme or hire a web design company
I’m a huge fan of DIY (do it yourself). However, you can run the risk of having a shabby blog by not utilizing the expertise of others. If you are a WordPress.org user, a premium theme can make a huge difference with the look and feel of your site. Premium themes also offer the ability to customize fonts, ad placements, graphics and other important settings. Web designers may cost more, but they offer the best option for customization and flexibility. Your blog can be as interactive and customized as you like, if it’s in the hands of a good web designer.
Buy a custom domain
We’ve said this before but it can’t be reiterated enough. Do not rely on the domain provided for you by blogging platforms. If you are using blogger or wordpress.com, the default url (example.wordpress.com) should be used temporarily. Your custom domain, protects the brand that you are trying to establish and puts you in control of your online presence. If you want to move your blog to a different host, you don’t have to worry about broken links or having to start over.
Get Your Custom Logo
Getting a custom logo for your site can add extra flare to the theme of your blog. If you can get a graphic designer, make sure they understand the feel and theme of your site. Low priced options for graphic design are available on Fiverr.com. Not everyone has the money to hire a graphic designer. However, there are many resources online that helps users create their own logos for free. Cooltext.com is a popular option.
Just like any other project or business, advertising is key to attracting new readers. Most bloggers have specific sites that they frequent. Find a website that has a similar following as your own. Check to see if they accept advertising. Try to get an ad placed on their homepage or on their site-wide side widgets. Another good advertising option is Facebook. You can set your ad options to attract readers from your competitors based on users’ previous fan page likes. Good advertising and branding can greatly expand your reach.