#NotOneDime Viral Hashtag Movement Calls for Economic Boycotts in Response to Ferguson Decision
11% Drop (Over $6.5 Billion Loss) in Sales Reported from Black Friday Through Cyber Monday
Urban Cusp founder and publisher Rahiel Tesfamariam announced the second phase of the #NotOneDime hashtag movement, #BlackDecember. The next phase of the movement calls on the African American community to take hold of the concept of “Ujamaa – cooperative economics” and support black-owned businesses and causes at a time in which the community seeks greater social justice in America. Yesterday. December 1st, marked the 59th anniversary of Rosa Parks’ act of protest inspiring the Montgomery Bus Boycotts.
#NotOneDime was created on November 24, 2014 by Tesfamariam shortly after the announcement of the Ferguson decision. As protests erupted throughout the streets of America, many Urban Cusp followers urged for boycott measures to be taken on Black Friday. A friend of Tesfamariam posted on Urban Cusp’s wall saying “not one dime” should be spent. That was the inspiration to the hashtag and meme Tesfamariam created. From that moment on, #NotOneDime has channelled collective community rage towards an economic boycott that has empowered people of all ages and ethnic groups to participate in fiscal resistance.
The first meme (black) called for “Not One Dime on Black Friday” and the second meme (red) called for “Not One Dime on Cyber Monday.” Was the movement (coupled with on the ground protests on Black Friday and the #BlackOutBlackFriday hashtag movement) successful?
According to The Grio, “The National Retail Federation says 133.7 million people shopped at stores and online this weekend, down 5.2 percent from last year. Total spending for the weekend is expected to fall from $57.4 billion from last year to $50.9 billion this year, which is an 11 percent drop. In response to the death of Michael Brown and the non-indictment of his shooter — Ferguson police officer Darren Wilson — many Black Americans decided to sit out holiday shopping. Activists of all colors participated in protests in malls and retail chains across the nation during the weekend. African-Americans make up more than 13 percent of the US population, with a $1.1 trillion annual buying power. While there is no data on how many people participated in the boycott, it’s safe to assume that it certainly didn’t help retail sales.”
Tesfamariam says, “The fact that there was any decline in sales on Black Friday, but at least 11% at that, is absolutely significant and celebratory. The decline matters despite the fact that the mainstream media is not acknowledging its role. Ironic that so many cable news networks covered the boycott throughout Friday and online news outlets wrote about it last week but are not making the connection in their coverage of a sales decline.”
#NotOneDime has recently been featured in Forbes, Daily Dot, and The Grio. Celebrity support of the #NotOneDime hashtag movement included but are not limited to Talib Kweli, Q-Tip, Russell Simmons, Bevy Smith, Reagan Gomez, Necole Bitchie, Tyrese, dream hampton, and J. Ivy. Activists Van Jones, Jasiri X, and Shaun King have supported. Prominent African American pastors including Rev. Dr. Otis Moss III, Rev. Dr. Frank Reid III, Rev. Dr. Raphael Warnock and Bishop Eric Freeman have supported the movement and shared with their congregants. Activist and youth groups Black Girls Rock!, Black Youth Project 100 (BYP100), Justice for All and Million Hoodies are also in support of the initiative.
For additional information, email firstname.lastname@example.org or visit UrbanCusp.com/notonedime.